CLIENT: AMAZON MUSIC+Taylor Swift
PROD: BUCK LA
ROLE: Visual development
CREDITS
Director: Joe Mullen
CG Lead: Alex Dingfelder
CG Artist: Michelle Herrera
Producer: David Guti Rosado
PROD: BUCK LA
ROLE: Visual development
CREDITS
Director: Joe Mullen
CG Lead: Alex Dingfelder
CG Artist: Michelle Herrera
Producer: David Guti Rosado
JULY 2019
Amazon Lips | advertising pitch
I was part of the team that pitched Taylor Swift for a new Amazon Music "Lips" spot, in unison with the release of her single "You Need to Calm Down".
Following the format established by Buck with the previous iterations of the ad, and while the director and the designers were building the story and visual language, I was tasked to create of bunch of looks in CG that would demonstrate different options for the final result.
Amazon Lips | advertising pitch
I was part of the team that pitched Taylor Swift for a new Amazon Music "Lips" spot, in unison with the release of her single "You Need to Calm Down".
Following the format established by Buck with the previous iterations of the ad, and while the director and the designers were building the story and visual language, I was tasked to create of bunch of looks in CG that would demonstrate different options for the final result.
With a very quick turnaround and a small CG team, we managed to deliver high-end quality result to illustrate the pitch, which ultimately was awarded to Buck.
Here's the final spot :