CLIENT: COCA-COLA
AGENCY: VIRTUE
PROD: WARM & FUZZY
ROLE: Lead Motion Artist
CREDITS
Creative Director : Andrew Jerez
Producer : Chris Grey
2D Animator : Uli Streckenbach
Technical Artist: Carlos Aartsen
Compositor : Elliot Fan
Sound/Music : Yuta Endo
Editorial : Jesse Payne
FEB 2022
COCA-COLA BYTE | launch campaign
For the release of this limited edition Coke, we created over a hundred assets for social medias, ad banners, twitch skin, print material, etc...
The entire thing was based around the retro-gaming/8-byte nostalgia, and this voxelisation portal effect I was in charge of creating, along with the different product animations.
Given the number of assets we had to deliver, there was also a technical challenge in finding the optimal ‘rendering recipe’ to limit the amount of calculations.
Rendered using Redshift in Maya and compositing/fx with AfterEffects & TP Particular.
COCA-COLA BYTE | launch campaign
For the release of this limited edition Coke, we created over a hundred assets for social medias, ad banners, twitch skin, print material, etc...
The entire thing was based around the retro-gaming/8-byte nostalgia, and this voxelisation portal effect I was in charge of creating, along with the different product animations.
Given the number of assets we had to deliver, there was also a technical challenge in finding the optimal ‘rendering recipe’ to limit the amount of calculations.
Rendered using Redshift in Maya and compositing/fx with AfterEffects & TP Particular.
