CLIENT: FUSE NETWORK
AGENCY: Loyalkaspar
ROLE: Visual development, Animation
CREDITS
CDs: Daniel Dörnemann, Beat Baudenbacher
Executive Producer : David Herbruck
Producer : Dave Abel
Art Director : Micah Hahn
Designers : Micah Hahn, Emre Veryeri
Anim & Comp: Dennis Cheung
Photos : Dave Abel, Emre Veryeri
2013
FUSE NETWORK | branding package
The music channel FUSE came to Loyalkaspar to refresh their brand identity and I had the chance to be part of the pitch as well as the production.
During the pitch phase, I worked on a completely different design direction.
After we won the competition, I helped creating the various animations for the elements of the package. Most of it involved very subtle variations around the main 'sliding' movement, playing with masks and layers.
A very simple but elegant design system.
FUSE NETWORK | branding package
The music channel FUSE came to Loyalkaspar to refresh their brand identity and I had the chance to be part of the pitch as well as the production.
During the pitch phase, I worked on a completely different design direction.
After we won the competition, I helped creating the various animations for the elements of the package. Most of it involved very subtle variations around the main 'sliding' movement, playing with masks and layers.
A very simple but elegant design system.
Here's the full sizzle reel of the brand redesign we crafted.
In the end, the package really works as a whole and creates an enriched musical experience. LK even received a bunch of awards :
PROMAX 2013
Art D
irection & Design - General Channel Image Campaign - GOLD
Art Direction & Design - General Channel Image Spot - SILVER
General Channel Image Campaign - BRONZE
BASSAWARDS 2013
Best Channel Branding Design - BRONZE