CLIENT: NIKE WOMEN
AGENCY: DLA FILMS
PROD: MATHEMATIC STUDIO (LA)
ROLE: Art Director, Visual development, VFX Supervisor
CREDITS
Nike Design Director: Shannon Rose Williams
Nike Art Director: Jin Ryu
Talents: Tunde Oyeneyin, Ashley Mayeux, Lauren Schramm, Laura Yee, Xochilt Hoover
Director: Nuotama Bodomo
DP: Eric Yue
Producers: Cynthia Angel, Dominik Lahiff
Editor & Sound designer: Jonathan Wing
Lookdev/3D/CG Comp: Antoine Delach
Motion/2D/VFX Comp : Anika Morris, Stephen Grimm
VFX Producer: Spencer Patzman
VFX EP: Hadi Dahrouge
VFX Coordinator: Jay Rubin
JAN 2023
RANDOM ACTS OF MINDFULNESS by NIKE | commercials
Starting off the new year with a set of 5 trippy 15s videos for Nike, showcasing 5 different talents and their respective specialties, in the world of fitness and self-care.
Partnering up with DLA Films, and working closely with director Nuotama Bodomo and the rest of the client’s creative team, we came up with these five tableaux blending live-action and CGI.
These loops are a representation of the inner journey happening with each performance.
With a very short turn-around and a small but mighty crew, we managed to deliver some amazing visuals and really capture the vibe the client was after.
It was a lot of fun coming up with all these differrent styles and effects and to try creating a cool little campaign as my first time working for the iconic brand.
CLICK ON THE THUMBNAILS below to watch the videos.
RANDOM ACTS OF MINDFULNESS by NIKE | commercials
Starting off the new year with a set of 5 trippy 15s videos for Nike, showcasing 5 different talents and their respective specialties, in the world of fitness and self-care.
Partnering up with DLA Films, and working closely with director Nuotama Bodomo and the rest of the client’s creative team, we came up with these five tableaux blending live-action and CGI.
These loops are a representation of the inner journey happening with each performance.
With a very short turn-around and a small but mighty crew, we managed to deliver some amazing visuals and really capture the vibe the client was after.
It was a lot of fun coming up with all these differrent styles and effects and to try creating a cool little campaign as my first time working for the iconic brand.
CLICK ON THE THUMBNAILS below to watch the videos.
I initially developed the vfx concepts and camera moves as previz in 3d so we could quickly get a sense of what we were after.
In addition I also prepared extensive mood boards and visual effects references to narrow down the design side of things in adequation with our budget.
Although a very short-windowed and challenging shoot, the crew managed to get very close to what we were looking for. Using a motion-controled camera rig (Bolt) enabled us to get extremely smooth motion and to keep the moves consistant between takes which was primordial in order to articulate a precise choreography around our talents.
For the mountain, Lauren Schramm, our ice bath specialist, was kind enough to let me do a quick 360 video of her face (right after she endured 15 minutes of freezing water and having a robot repeatingly racing full speed towards her...). That video helped me create a 3d model using neural radiance fields (NeRF) and then Antoine took that model into World Creator to do his magic.
