AGENCY: SUPERMOREBETTER
CLIENT: THE NORTH FACE
ROLE: Visual development
CREDITS
Creative Director: Eric Duvauchelle
Producer: Steve Renn
Credits of all photographs go to their respective owners.
FEB 2020
VECTIV | advertising pitch
Pretty cool work with the good people at SuperMoreBetter on a pitch for a commercial presenting a new shoe model, made by The North Face, and featuring a new carbon plate technology.
Going with my first intuition, which was to play with carbon particles coming together out of the environment to create the aforementioned plate.
Unfortunately, the project went another direction.
All rendered using Arnold in Maya.
VECTIV | advertising pitch
Pretty cool work with the good people at SuperMoreBetter on a pitch for a commercial presenting a new shoe model, made by The North Face, and featuring a new carbon plate technology.
Going with my first intuition, which was to play with carbon particles coming together out of the environment to create the aforementioned plate.
Unfortunately, the project went another direction.
All rendered using Arnold in Maya.
