CLIENT: ZWIFT
PROD: STINK
VFX PROD: MATHEMATIC STUDIO (LA+Paris)
ROLE: Creative VFX Lead, Motion Designer
CREDITS
Director: WATTS
DP: Nick Bupp
Producer: Charlotte Jones
Edit: Church
Color: Company3
Talents: Tot Whittle, Rachel Parker, Alice Handoll, Caityln McCarthy, Liam Yates, Nigel Meadows, Nathaniel Roberts, Mathieu van der Poel
On-set VFX Supervisor: Antonin Seydoux
Post VFX Supervisor: Emeric Samier
Previz: Dane Armour
Concept Artist: Nahuel Bardi
TouchDesigner Artist: Andrew Macfarlane
CG Artists: Thomas Bertrand, Julien Bourdier-Martin, Orlane Brouillet
Compositing Artists: Julien Michel, Leo Le Corre, Robin Delmond, Lucia Scansetti, David Espada, Julien Rambaldini
Flame Artist: Samuel Roux
VFX Producers: Anh Phan, Mikaella Zarka, Nikita Saini
VFX EPs: Hadi Dahrouge, Rebecca Rice, Guillaume Marien
VFX Coordinators: Janett Vargas, Matthieu Lepan, Jay Rubin
MAY 2024
ZWIFT ‘Introducing the Zwift:Ride’ | commercial
This project was a very interesting challenge both in terms of design and in regards to the technical aspect, mostly due to the very short time & budget constraints the client had.
The entire video was shot on a stage-box covered with LED screens, and it was captured using a robotic camera control rig (Bolt X).
Given the “music video” vibes we were aiming for, the ability to record the exact same camera mouvement multiple times with different setups was crucial to acheive the ‘jump-cut’ editorial effect.
Like always, we started by gathering of bunch of references and inspiration for the motion graphic aspect of the piece, in order to help the directors figure out a design language.
Nahuel did a bunch of amazing color and concept exploration while we were doing some animated tests in Maya and After Effects that Andrew would then be transposing into TouchDesigner.
In addition to provide the previz and camera exploration required to plan such a complex shoot, our team worked on creating the graphic elements to play on the screen-walls.
That particular process enabled us to get really cool dynamic lighting in camera that we couldn’t have had using a conventionnal greenscreen workflow.
The MTC team in Paris then took over for the post production, augmenting the visuals and tightening things up all together.
Very proud of the result and thankful for such a great team to work with.
ZWIFT ‘Introducing the Zwift:Ride’ | commercial
This project was a very interesting challenge both in terms of design and in regards to the technical aspect, mostly due to the very short time & budget constraints the client had.
The entire video was shot on a stage-box covered with LED screens, and it was captured using a robotic camera control rig (Bolt X).
Given the “music video” vibes we were aiming for, the ability to record the exact same camera mouvement multiple times with different setups was crucial to acheive the ‘jump-cut’ editorial effect.
Like always, we started by gathering of bunch of references and inspiration for the motion graphic aspect of the piece, in order to help the directors figure out a design language.
Nahuel did a bunch of amazing color and concept exploration while we were doing some animated tests in Maya and After Effects that Andrew would then be transposing into TouchDesigner.
In addition to provide the previz and camera exploration required to plan such a complex shoot, our team worked on creating the graphic elements to play on the screen-walls.
That particular process enabled us to get really cool dynamic lighting in camera that we couldn’t have had using a conventionnal greenscreen workflow.
The MTC team in Paris then took over for the post production, augmenting the visuals and tightening things up all together.
Very proud of the result and thankful for such a great team to work with.
color development & concept arts
previz development & motion tests
